A double approach to the issue: a literary/narrative approach (carried out by Daniel Capó) and a more philosophical/conceptual approach (carried out by Carlos Granados).

Scott Galloway is an American advertising theorist. He is an adjunct professor of marketing at the New York University Stern School of Business. He is a public speaker, author, podcast host, and entrepreneur.

Rafael Bisquerra is the president of the International Network for Emotional Education and Wellbeing RIEEB and has been interested in emotional education, emotional intelligence and emotional competencies for years.