Developed in Spain by Jaime Martinez Montero, it was first used in two Andalusian schools during the 2008-2009 school year.

Scott Galloway is an American advertising theorist. He is an adjunct professor of marketing at the New York University Stern School of Business. He is a public speaker, author, podcast host, and entrepreneur.

Rémi Brague, professor emeritus of Arabic and medieval philosophy at the Sorbonne University in Paris, talks about "The force of good".