Any device that seems to perform better certain tasks that we humans do begins by arousing fears or enthusiasms.

Developed in Spain by Jaime Martinez Montero, it was first used in two Andalusian schools during the 2008-2009 school year.

Scott Galloway is an American advertising theorist. He is an adjunct professor of marketing at the New York University Stern School of Business. He is a public speaker, author, podcast host, and entrepreneur.